Product Led Growth

We are an award-winning performance agency with a wealth of knowledge in providing effective, targeted, data-driven campaigns for our clients. As experts in this space, we have a clear understanding of the challenges that brands face with user acquisition and have established effective techniques through lifecycle marketing to increase overall user value.

PLG ensures brands are thinking about improving efficiency throughout the entire user journey. It is the most effective way to identify and address issues in your funnel. Through implementing various stages of lifecycle marketing and data analyses, brands can increase conversion rates, revenue per user, user retention, and overall lifetime value. By focusing marketing dollars on acquiring users in the most efficient manner possible, target ROI is reached faster which allows brands to reinvest into further scaling acquisition efforts. PLG is a crucial part of a strategic growth plan in order to increase user base as well as overall revenue.

1. Retention: Day 1, Day 7, Day 30 and Day 90 user retention values are all indicators that users are more engaged and finding more value within the product

2. Revenue per User (RPU): measure RPU x days post-acquisition (i.e., Day 7 RPU) to determine how quickly you will reach the breakeven point of profitability.

3. Acquisition to action conversion rates: Determine which features are the most valuable to you and your users. Then measure the conversion rates between users who install your app, or visit your site to engage with those features. Features could include a purchase, sign up, or opt-in

4. Conversions rates to and from each step in your signup, onboarding and other important product flows. For example, how many users input an email in the first step but drop off before creating a password? How many users create a password but do not click to confirm their email address in their inbox? Understanding these rates will help you identify where major drop off points are in your flows and where the biggest opportunities for improvements are.

When completing an LTV analysis, we will breakout data into tiered segments based on highest returns on investment. These tiers can be constructed in ways that are most valuable to the brand, some examples include:

1. Media partners
2. States/Countries, Regions
3. User demographics (age, gender, location) & interests (music, web3, sports)

When analysing customer journey mapping we will look for trends across user segments i.e. which users are most likely to convert across various touch points vs which users are more likely to churn. We can then customise messaging and the user experience to steer users to the most relevant features of a product.

Customer retention is crucial to the long-term growth of your business. Our goal is to maximise the value (product engagement, monetization, etc.) of each user to facilitate sustainable growth over time.

Available data varies wildly based on your product category, but generally would be based upon one or more of the following: media partners, states/countries, regions, user demographics or interests.

First, we evaluate the data that is already available. Ideally there will be a product event, postback or pixel on every unique action within an onboarding flow and within the larger product. After this initial evaluation, we will advise on any additional data points needed for the most robust analysis and facilitate tracking integration. Some examples of key data points:

1. Account Creation/Sign Up
2. In App Purchase
3. Subscription Activation
4. Granted Permissions
5. Shares Across Social Media