The way people shop is changing. Rather than simply encouraging consumers to visit a physical store to shop, commerce media now allows consumers to check out directly via a brand’s storefront within their social media profile, or even during a brand’s livestream event.
At M&C Saatchi Performance, we specialise in connecting your brand with the right audiences at the point of consideration and purchase, ensuring you are placed right at the forefront of their minds.
Commerce Media drives consumers to new online points of sale (POS), leveraging transactional and search intent data to improve targeting and overall consumer experiences.
With the e-commerce industry continuing to grow exponentially, this novel approach can be hugely beneficial for either new brands who want to understand their market landscape, or existing brands that are trying to scale up.
When it comes to running commerce media campaigns, we know how important it is for you to understand exactly where your purchases are coming from. From research to planning and strategy to KPIs, as a performance marketing agency, we are all about measurable results.
We know that the commerce media world can be quite daunting, even just understanding where to start. Our relationships mean that you gain access to all of the key players in the industry, using our knowledge to sort out the nitty-gritty details and leaving you to get on with what you do best.
No matter what your targets and goals are for a commerce media campaign, we are here to tie everything together on your behalf. We manage the whole process for you, managing relationships with a number of providers and partners and bringing all the key analytics and information together into one place.
At M&C Saatchi Performance, we create meticulously structured in-depth reports for each of your campaigns, displaying all insights in one simple dashboard. This added level of visibility can be vital when it comes to making quick decisions, optimising existing and deploying new commerce media advertising campaigns.
We understand how important it is to keep your brand safe, so we always ensure that your content doesn’t appear anywhere inappropriate. We can be incredibly precise with our targeting, and you will always have complete visibility on each of your campaigns to make changes or edits as you see fit.
We would love to hear from you to chat about your commerce media advertising requirements. Drop us a message, and we’ll get back to you as soon as possible.
