Measurability
Measurements within affiliate marketing can differ wildly depending on which platforms you use. Our system provides you with standardised formats for all your reporting based on your business requirements, but we also offer bespoke formats that can be tailored to suit the nature of your business goals.
Centralised Management
We firmly believe in centralising everything from the get-go on all our projects, making us the single point of contact for your entire affiliate marketing programme. This eventually results in saving you valuable time and effort, allowing you to draw your focus on other important areas.
Fraud-based analysis
We designed our proprietary fraud detection methodology that works in synergy with MMP fraud solutions. We use a mix of manual data analysis along with automated incent crawlers that run across thousands of publishers and look for anomalies. By identifying fraudulent installs, we’re able to show the true net performance of campaigns and make more frequent budget reallocation to channels and partners that drive performance.
Stringent partner vetting
We thoroughly evaluate all of our affiliate marketing programme partners and have carefully drafted terms and conditions in place with each of them, meaning that you can be confident about the fact that any affiliate partner working with your brand will be genuine and appropriate from a brand safety point of view.
Scalability
At M&C Saatchi Performance, our systems have been built to help you scale quickly. We will connect you with a wide range of suitable affiliates right from the beginning, adding more each month to keep your content visible to the right audiences thereby, widening your reach both gradually and significantly.
