Report: Roku Performance Media Playbook
A guide for Performance Marketers
Thanks to its reach, Roku has established a strong foothold and can offer advertisers a large addressable audience. According to Roku, in the USA, the platform accounts for 64% of chordless users. Over recent years, Roku has capitalized on this stronghold by building new advertising features that appeal to acquisition marketers.
In this short paper Bridget Hall, Group Account Director, M&C Saatchi Performance, covers:
- Why Roku?
- Getting started in three simple steps
- Advantages of Roku data
- Choosing the right ad format
- Creative considerations
- Measuring success
- Tips for success and pitfalls to avoid
