Thanks to its reach, Roku has established a strong foothold and can offer advertisers a large addressable audience. According to Roku, in the USA, the platform accounts for 64% of chordless users. Over recent years, Roku has capitalized on this stronghold by building new advertising features that appeal to acquisition marketers.
In working with Roku, we've learned how to apply digital acquisition techniques, data, and analytics, to the CTV environment to drive engagement and revenue. There's always something new rolling out. Earlier this Spring, Roku & The TradeDesk (TTD) announced a partnership that allows advertisers to leverage Roku media and audience and behavioral data through TTD - allowing even more testing via programmatic CTV.
Bridget Hall
Group Account Director, M+C Saatchi Performance
Key Takeaways
- Roku OneView, the programmatic DSP, is designed to find and target Roku audiences on platform or across omnichannel platforms outside of Roku.
- Companies in the gaming, eCommerce, and Entertainment sectors are testing CTV as a channel as the offering continues to advance.
- CTV can work for any vertical with a test-and-learn approach.
Creatives
Highlights
Step 1: Take an audience-first approach
Step 2: Customize campaign parameters based on your KPI
Step 3: Set up measurement and reporting
Download Report
Related Reports
See more
