The Indian e-commerce market is projected to hit $188 billion by 2025 from $64 billion as of 2020.

This impressive growth has been propelled by the pandemic which led to a real boosted shopping momentum across new categories and audiences.

In this report we deep dived into the driving forces of e-commerce growth in India, the main trends that will affect this space in 2022 and the growing audiences that every marketer should include in their media strategy.