Ready or not, mobile advertising is about to change. Early this spring, Apple will release it’s long-awaited privacy control that will transform the way advertisers can track users.

With the new regulations in place, Apple have mandated the use of SKAN – their own measurement and attribution platform – and have published guidance in their App Tracking Transparency framework that they will not permit fingerprinting solutions within third-party platforms.

Is this the end of app measurement on iOS? Will mobile media become more expensive? What are the limitations with SKAdNetwork? We have pulled together some key insights, FAQs and action steps for marketers to prepare.