Very happy to announce that we’ve been shortlisted at this year’s Drum Marketing Awards and their Digital Advertising Awards! At the Marketing Awards, we have been nominated in the Media Planning or Buying category for the EDF ‘Generation Electric’ campaign. The same campaign has been nominated in the Omnichannel category at The Drum Digital Advertising Awards alongside a nomination in the Media Agency of the Year category.
In the last year, we’ve undergone a global transformation in how we deliver media for our clients and redefined our position in the market with a new bold narrative and a striking visual identity. Our industry evolves at such a pace that transformation for us is not a one-off initiative, it’s a commitment to being the best agency for our staff and for our clients. We’ve implemented new training and development for our teams and made considerable investments in our global company culture so that we can continue to ensure it supports our people to perform at their best. Our nomination in the Media Agency of the Year category is a celebration of how much we’ve achieved in just a year!
The omni-channel and Media Planning or Buying shortlists are for our work with EDF. Last year we launched a cross-channel campaign for EDF after they came to us with the need to change their brand perception. The ‘green agenda’ has become more important to consumers than ever before and energy providers were seen as part of the environmental problem rather than the solution. EDF is, in fact, the UK’s largest producer of low-carbon electricity and yet their customer base still misjudged them as just another big six supplier adding to global warming. Utilising the message of promoting electric vehicles, EDF needed a campaign that could effectively reach and educate their core audiences to EDF’s greener benefits.
While EDF had previously relied on traditional channels to build their brand, they came to us to expand on their performance activity and launch a brand campaign. After creating profiles of their key audiences, our planning team actioned a cross-channel campaign to reach the right person, at the right time, in the right place. Running across a diverse range of channels including TV, programmatic display, out-of-home (OOH), video, audio, press, and social, we delivered an uplift in key brand metrics.
We’re proud that both The Drum Marketing Awards and their Digital Advertising Awards have recognised the success of this campaign by nominating us as a finalist in the Media Planning or Buying category. Virtually or in person, we hope to join fellow nominees at the awards where we will celebrate the best work that the marketing industry has to offer. Congratulations to the other nominees and we hope to see you there.
Find out what makes our campaigns award-worthy here
