We saw two examples of innovative comms this week, which caught our eye.
First up, we were interested to learn that US telco AT&T have been experimenting with their customer billing, by introducing personalised video bills. This refreshing approach offers a more human touch to the otherwise mundane formality that receiving a bill tends to be – and it reflects the overwhelming consumer preference for interacting with video content. We think more brands will be considering similar moves…
Next up, something slightly more controversial. Over in Germany, Sky Deutschland have been making headlines for showcasing a new technology which uses train windows to transmit messages into the resting heads of weary passengers. A small device is able to send vibrations through the glass, which is picked up by ‘ear bones’ – and this apparently makes the ad appear like a ‘voice in the head’.
It’s not something we expect to see more of any time soon, though. Among the many critics, one commuter suggested they’d respond to this sort of advertising with a sledgehammer.
