US Senior Biddable Manager, Jonathan Yantz, spoke with Adweek about recent platform developments at Snapchat focused on location-based data. The new ‘visitor re-engagement audiences’ feature allows advertisers to retarget previous visitors to their store locations, and also create lookalike audiences based on the data.
Jon spoke about how the digital evolution now works hand in hand with the physical retail experience saying, “Consumers are certainly still going into stores, but they are spending more and more time on their devices, even while in physical store locations.”
“Brick-and-Mobile is an increasing point of discussion and exploration and is becoming necessary to execute optimal campaigns. Snapchat’s new offerings could be a valuable option to help retailers tap into their full audiences, using both physical presence and digital data to their fullest extent.”
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