We have all heard the mobile success story that is Samsung. The South Korean electronics giant shipped 213 million smartphones during 2012, accounting for 30% of the mobile market. In the first quarter of this year alone, the company distributed a phenomenal 65 million smartphones.
Despite such dominance, it appears Samsung are not yet ready to sit back and relax. The company announced last week its plans to open a new research and development centre in Finland. This decision certainly reflects the importance Samsung is putting on the European market. It can also be seen as a challenge to Nokia’s homeland.
Samsung are further expected to bring out two new devices within the coming months; the Galaxy SIV Mini and the Galaxy Note III. The former is expected to be unveiled in London later this month following the SIV becoming the best-selling Android smartphone of all time (with 10 million units sold in its first month on sale). The development of the smaller SIV, which is expected to have a screen size of 4.3”, will heighten Samsung’s battle for market share with Apple too; the post-Steve Jobs company are expected to expand its mobile offering by introducing a cheaper version of the iPhone.
Evidently, Samsung is not content at just being the leading smartphone manufacturer; the company wants to escalate its global mobile market share by tackling its competitors head-on.
