Condom brands tend to have quite a lot of fun with their advertising. Sir Richard’s, the US condom brand established with an ethical principle that for every condom sold, one is given away in a developing country, is no stranger to attention-winning advertising. Their social campaign earlier in the year might steal a blush, is maybe even ‘NSFW‘, but it’s pretty funny.
Now, the company has created a mobile app through which couples are able to ‘pretty please’ request that their partner does something for them; cook the dinner, do the dishes… give a massage and so forth. However, the app encourages adding something to sweeten the deal – the addition of a sexy snap.
The image will arrive to the recipient via an SMS link to a mobile website, and expires at any requested time within 10 days. As Sir Richard’s say, you’ll really be surprised what you can accomplish. Read more about the campaign.
