To date, finding a pair of jeans that will update your social networks for you automatically has proven difficult. That’s probably because, there is no demand for them. But it might be because, no manufacturer has the pure vision of Italian denim purveyors Replay. Forget economics, free your mind…
The jeans come equipped with a bluetooth device which transmits data to your smartphone at the click of a button. It links up to an app, which itself links up to your social networks – meaning that a simple click can inform everyone who matters your exact location, and even your mood on a scale of 1-8. The jeans are to retail at around £150-£180. And few could argue they’re not ‘cool’…
They’re coming to a store near you in December, and maybe something good will come of it one day. It’s a savvy PR piece from Replay!
