2019 seems a distant memory, a time when marketers were focused on 5G, Audio Search, and Augmented Reality. All of these industry-defining trends have been eclipsed by the coronavirus which has had such a monumental impact on consumer behaviour and digital adoption that all predictions have been thrown into the air.
While there have been dramatic changes this year, we look back at what has happened to those technology streams that were so important and exciting just twelve months ago. In the latest webinar in our Inside series, our team analyze those trends – explaining the biggest changes and what this means within the digital industry. The session breaks down:
- What were the predicted trends for 2020 and where are they now?
- Which shifts caused by the coronavirus are here to stay?
- What do you need to be looking out for in the year ahead?
Register below and watch the webinar recording on demand
Speakers
Daniel Rosen
Chief Operating Officer
Leader of the global operations of M&C Saatchi Performance as it expands its global footprint, Daniel has previously held senior positions at Telefónica, WPP’s mobile agency group Joule Worldwide, and AKQA’s global mobile practice, putting him at the heart of the digital industry.
Ella Kersey
Senior Director, Business Development & Marketing
Heading the EMEA commercial team, Ella has worked at the agency for over eight years, from London to LA. With a history on the media planning team, Ella unites an understanding of wider digital trends and how they impact the everyday actions of a marketer.
Rachel Owen
Director, Planning
Responsible for the planning of several accounts in EMEA, Rachel creates cross-channel media strategies that connect our clients to their consumers in the most relevant way possible. At the forefront of campaigns, her knowledge is built on the potential and limitations of channels for each verticle.
Micarla Joseph
Director, Buying
Leading on several accounts for buying, Micarla manages her teams to execute efficient and effective campaigns. With over six years in the industry, Micarla has developed an expertise on ad fraud and mobile which she applies to her cross division of clients.
