We’re delighted to be back attending in-person events, and currently are planning to be at both Programmatic IO (23rd to 25th May), and MAU (6th to 8th June), both in Las Vegas at the MGM Grand. If you’re attending either conference and would like to arrange to meet us please do contact us at Rachel.Kerr@mcsaatchiperformance.com
At both events we’re excited to be featured on panels with our great partners InMobi and Branch, details of the panels are:
Programmatic IO, May 24th, 1.15 pm – 1.40 pm PT
Panel: Perception vs. Reality: Unpacking Mobile Programmatic Post-ATT
One year after Apple’s rollout of AppTrackingTransparency, the mobile app economy has proven its resilience. Innovative mobile marketers and members of the ad tech ecosystem embracing SKAdNetwork are setting themselves apart from peers when it comes to in-app ad performance on iOS. In this session, a panel of experts shaping the future of mobile will reflect on key takeaways from the past year and look ahead to what’s next in addressability and measurement as privacy-focused ad tech continues to evolve with iOS SKAdNetwork and Android Privacy Sandbox.
Speakers:
- Todd Rose, SVP Global Business Development, InMobi (Moderator)
- Christine Forman, Global Head Product Marketing, InMobi DSP
- Bridget Hall, Director, Planning, M&C Saatchi Performance
- Alex Bauer, Head of Product Marketing & Market Strategy, Branch
MAU, June 8th, 10 am to 10.45 am PT
Panel: Mobile Performance + Measurement in a Privacy-First World
A year later, the mobile app economy has proven its resilience in the wake of Apple’s rollout of App Tracking Transparency. Innovative mobile marketers and members of the ad tech ecosystem embracing SKAdNetwork are setting themselves apart from peers when it comes to in-app ad performance on iOS. In this session, a panel of experts shaping the future of mobile performance advertising will reflect on key learnings from the past year and look ahead to what’s next in identity, addressability, and measurement as ad tech continues to evolve with iOS SKAdNetwork and Android Privacy Sandbox.
Speakers:
- Srinivas “KC” Chaitanya, Vice President and GM, Advertiser Platforms, InMobi (Moderator)
- Shumel Lais, Founder and CEO, Appsumer by InMobi
- Adrienne Rice, Director of Media Investment, M&C Saatchi Performance
- Alex Bauer, Head of Product Marketing & Market Strategy, Branch
Please contact Rachel.Kerr@mcsaatchiperformance.com if you’re planning on attending either event and would like to meet us there!
