The end of July saw Google take another step into the connected living room, with the launch of Chromecast. Their newest product is a HDMI Plug&Play ‘dongle’ that allows streaming between mobile devices (including laptops and tablets), and your home TV.
It’s not Google’s first foray into the world of home entertainment; its Google TV service received lukewarm responses primarily on account of cost and limited content (forcing people to use its Play Store). What makes Chromecast a far more compelling proposition is its affordabilty (retailing at $35), and its move to embrace popular third party content providers such as Netflix. If successful, in the future it will be able to cherry pick content partners it wants to deal with…
Chromecast represents a wider trend in the firm’s hardware strategy in that, much like its Loon and Fiber projects, Google is increasingly in the business of creating infrastructure. Compatible with a host of devices, including Apple’s iOS, Chromecast is taking the initiative to quickly develop the connected living room. And that’s something for all brands to keep their eyes firmly fixed upon.
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