Contact
us

Webinar: Online Sports Betting Trends, USA

In partnership with Reddit

Thursday 2nd September 2021, 10:00am GMT
On Demand

Online Sports Betting Trends, <strong>USA</strong>

Thank you to Reddit for joining us in discussing Online Sports Betting in the USA. You can watch the webinar by completing the form above.

What the webinar covered:

Join the M&C Saatchi Performance team and Reddit to hear how Online Sports Betting in the USA is going through significant changes, what this means for online sportsbooks and their performance marketing tactics. There is a significant opportunity at stake for advertisers, according to the American Gaming Association legal sports betting garnered a high of $1.5 billion in revenue in 2020, up +69% year-over-year. Legislative and technological updates are behind the growth and channels such as Reddit offer unique opportunities, with sports communities making up some of the largest communities on their platform.

Join this webinar to find out;

  • Key changes to Online Sports Betting in the USA and what this means for advertisers
  • Trend data and Performance Marketing Insights with M&C Saatchi Performance
  • The channel view and how to reach Online Sports Betting Audiences with Reddit

You can also read our recent Online Sports Betting USA trends blog and report here.

Register to join our webinar, we’d love to see you there!

*Online Sports Betting Disclaimer

Register Now

What Will
You Learn?

The potential size of the US Online Sports Betting market. According to the American Gambling Association, 39% of adult Americans are either current or potential sports bettors.

Did you know, Americans placed nearly $35 billion on sports bets in 2020 The webinar will look at trends in the Online Sports Betting market in the USA, characteristics of audiences, and how to reach them.

How to reach potential Online Sports Betting audiences in the USA. Though the legislation is changing there are still many states where gambling is not legal therefore advertising must be approached correctly.

Speakers

Anika Maini
M&C Saatchi Performance

Director, Planning & Buying

Anika Maini is currently the Planning & Buying Director at M&C Saatchi Performance, having been at the agency for over 6 years. She has worked closely with advertisers including Audible, Fanduel, and Pokémon looking to deliver against customer acquisition goals. With 9 years working in Mobile, starting on the network side before moving to agencies, she uses her experience to vet media vendors ensuring high-quality traffic and measurement goals are met. Anika has spoken on related topics including attribution, fraud, and IDFA depreciation at industry summits and was recognized by The Drum as one of the Top 50 women in US creative roles in 2018.

Ryan Lafferty
Reddit

Senior Brand Partner

Ryan Lafferty is a Sr. Client Partner on the Disruptors team at Reddit, typically focusing on mobile-first clients with lower-funnel objectives. Working in media sales for 10 years, he has become the go-to person at Reddit for sports betting and fantasy sports-related activations.

 

Related Content

The Opportunity of the Open Internet for Marketers

The Opportunity of the Open Internet for Marketers

Nov 14 2024
How to Level Up Your App Store Optimization Strategy

How to Level Up Your App Store Optimization Strategy

Aug 31 2023
Creating a Personalised Experience on the App Search Journey

Creating a Personalised Experience on the App Search Journey

Jun 8 2023
See all events