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Webinar: Inside The Cookieless Future

How to continue delivering performance in a cookieless world

Inside The Cookieless Future

By the end of 2023, Google will be deprecating the 3rd party cookie from chrome, following other tech platforms in ushering in the privacy-first era. Following on from the removal of IDFA and GDPR, the end of cookies will change the way marketers are able to understand, reach, and engage their customers. This shift in relationship with personal data is going to mean an industry wide reset on how we market to the modern consumer.

In our latest webinar, we’ve partnered with The Trade Desk to take a look into the end of cookies – why it’s happening, what this means for marketers, and how you can continue delivering performance in this new data environment. We get into the depths of what it will look like from a campaign level as well as exploring the solutions available for marketers.

Make sure to watch back now.

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What Will
You Learn?

What are some of the larger industry trends driving the desire for privacy in the tech space and how this is impacting marketers

The reality of what data will look like following the end of cookies in 2023 and how this will impact campaigns

Solutions you can begin to utilise to prepare you for the shift in tracking and measurement ensuring future success

Speakers

Dane Buchanan
M&C Saatchi Performance

Director of Data & Analytics With over 12 years of experience working across some of the world's largest brands in Financial Services, Telecoms, FMCG, Retail, amongst others, Dane is an experienced data expert. His strength is in simplifying the complex, and building holistic measurement frameworks that enable clients to optimise media across both brand and performance. Prior to joining M&C Saatchi Performance, Dane led analytics departments at TikTok, Ebiquity and The Kite Factory. His current role is to build and refine global solutions for media measurement and optimisation.

Hilary Umeh
The Trade Desk

Lead Senior Director of Business Development Hilary is the Lead Senior Director of Business Development at The Trade Desk, where he works collectively with client services and trading teams to cultivate accounts, build relationships with senior leadership teams client-side. Before working at The Trade Desk, Hilary’s previous roles have included Agency Partner and Sales Manager at Yahoo, where he generated digital revenue across 15 accounts in the automotive and entertainment verticals. He also oversaw the selling of Yahoo’s market-leading solutions to customers of global media and marketing company Mindshare.

 

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