Webinar: The Opportunity of the Open Internet for Marketers
Why programmatic offers untapped opportunities
For advertisers and marketers constantly seeking new ways to reach and connect with customers, the Open Internet offers a chance to reach audiences in a broader range of online environments comprising digital spaces outside the ‘walled gardens’ of Google, Meta, and Apple. With ongoing changes to privacy (we all recall the cookie deprecation rollback), the Open Internet should be recognized as a dynamic and essential system for marketers. Rather than viewing Walled Garden vs. Open Internet as an either-or decision, these systems should work together to deliver profitable growth.
However, the system is complex and requires specialist knowledge to ensure successful campaign delivery. Here, we aim to outline the opportunities of the Open Internet and why it offers untapped potential for performance marketers.
What we’ll cover:
- The opportunities programmatic and the Open Internet offers advertisers
- How the Open Internet can enable marketers to reach audiences efficiently and at scale
- How to find high-quality inventory on the Open Internet
- Tips for successful targeting
- How a strategic approach to programmatic brings results
Watch on demand now. We will also be offering a free, no-obligation audit for ten advertisers who join the webinar. Register for your chance to ask our Programmatic experts your questions.
