What does the new release of Apple’s iOS 15 and Android 13.5 mean for ASO? What ASO strategies should you implement to improve your app visibility and rank higher in the App Store?
How to leverage on the top app searches in the APAC market
The main ASO changes when it comes to iOS 15 & Android 13.5
How to cut through the clutter and expand your global reach
Lauren Park is the Global Head of ASO at M&C Saatchi Performance, working with clients across Entertainment, Education and E-commerce verticals, amongst other app categories. Lauren oversees the development and execution of ASO strategies across clients globally, working to increase organic installs and improve the efficiency of paid media through A/B testing and keyword optimization.
As the Head of Marketing Insights at data.ai, Lexi Sydow’s team is responsible for providing actionable insights from aggregating and assessing mobile market trends. As the company’s lead analyst on its annual industry reports, including data.ai’s State of Mobile Report, Lexi specializes in observation and analysis of trendlines in high-growth app categories and strategies for businesses looking to win on mobile.
