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Webinar: A Marketer’s Guide on How to Respond to IDFA

Download to watch our webinar and learn about ATT

Tuesday 20th April 2021, 12:00pm GMT
Zoom

A Marketer’s Guide on How to Respond to IDFA

Just as Apple announced their App Tracking Transparency feature and the end of IDFA, our team were hosting a webinar to explain the impact this would have on digital advertising. Explaining why it’s happening and what it means for digital campaigns, our experts presented an in-depth study into the impact of the changes from Apple which you can watch now.

In this one-hour special, you’ll learn what ATT will really look like for marketers, and how they are going to need to adapt their strategy. Hosted by our COO, Dan Rosen, our team went through:

  • Why Apple are implementing the deprecation of IDFA
  • What the changes mean for the future of the digital advertising industry
  • What some of the restrictions are and how they will impact campaigns
  • How you can continue to deliver effective digital strategies

Dan was joined by Micarla Joseph, Director – Buying, Naomi Young, Senior Account Manager, and Josh Kirby, Senior Programmatic Manager, presenting a holistic view of the impact of ATT on your marketing activity.

Download now to watch!

Register Now

What Will
You Learn?

You'll learn why Apple has decided to make changes to its tracking capabilities and what lasting impact it will have on the digital marketing industry.

We'll be explaining what the restrictions will look like on your marketing campaigns, with everything from creative test limits to view through windows.

Our team will take you through best-in-class solutions to adjust your marketing campaigns to harness contextual advertising to continue delivering impressive results.

Speakers

Dan Rosen

Chief Operating Officer

Leader of the global operations of M&C Saatchi Performance as it expands its global footprint, Daniel has previously held senior positions at Telefónica, WPP’s mobile agency group Joule Worldwide, and AKQA’s global mobile practice, putting him at the heart of the digital industry.

Micarla Joseph

Director, Buying

Micarla leads the Buying team in the EMEA region, overseeing the buying of external channels. By staying at the forefront of new channel developments and integrated performance and tech solutions, Micarla continually drives performance and growth for all clients. With almost eight years’ experience in performance media, and five years’ experience managing Amazon campaigns Micarla has experience buying and managing integrated campaigns across digital channels including, traditional display, programmatic buys, connected TV, DOOH and direct partnerships and takeovers.

Naomi Young

Senior Account Manager

Naomi leads the Search and Social team in the EMEA region. Having worked in performance marketing for nearly six years, Naomi has managed search and social campaigns across Google, Facebook, Twitter, Snapchat, Apple Search, LinkedIn, Reddit and Bing. Naomi helped to onboard, develop strategy and drive results for our largest Search client in EMEA.

 

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