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Webinar: How to Level Up Your App Store Optimization Strategy

In partnership with data.ai

Wednesday 20th September 2023, 9:30am UTC

How to Level Up Your App Store Optimization Strategy

With over five million apps available across the iOS and Google Play app stores and thousands of new ones added daily, developing a strategy to optimize your app store presence is more important than ever. To help you discover strategies to address the latest App Store Optimization trends, the experts at data.ai and M&C Saatchi Performance came together for a webinar on planning your ASO, How to Level Up Your App Store Optimization Strategy.

Topics include:

  • Picking the Right Keywords
  • How to Utilize Frequent App Updates
  • Maximizing Your App’s Global Reach

Watch back now.

Register Now

What Will
You Learn?

Find out the latest updates from the 2023 Apple Worldwide Developers Conference Event for advertisers

Learn the latest features in app store optimisation features including custom product pages and in-app events

Understand what levers you can take advantage of to adapt your app store pages for the different seasons and events

Speakers

Lauren Park
M&C Saatchi Performance

Global Head of ASO

Lauren Park is the Global Head of ASO at M&C Saatchi Performance, working with clients across Entertainment, Education and E-commerce verticals, amongst other app categories. Lauren oversees the development and execution of ASO strategies across clients globally, working to increase organic installs and improve the efficiency of paid media through A/B testing and keyword optimization.

Lexi Sydow
data.ai

Director of Corporate Marketing & Insights

As the Director of Corporate Marketing & Insights at data.ai, Lexi Sydow’s team is responsible for providing actionable insights from aggregating and assessing mobile market trends. As the company’s lead analyst on its annual industry reports, including data.ai’s State of Mobile Report, Lexi specializes in observation and analysis of trendlines in high-growth app categories and strategies for businesses looking to win on mobile.

 

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