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Webinar: Creating a Personalised Experience on the App Search Journey

In partnership with Mobile Action

Creating a Personalised Experience on the App Search Journey

Join us for a dynamic and informative 45-minute webinar session where M&C Saatchi Performance and Mobile Action will dive deep into the world of app discovery and user engagement. Discover how to leverage the powerful features of App Store Optimization (ASO) while balancing with Apple Search to ultimately create a personalised experience for consumers on their app search journey. The session will be taking place on the 20th of June at 16:00 BST and will be available to download after the event.

During this session, our experts will share best practices for harnessing features such as in-app events, custom product pages, and seasonal optimisation. Learn how to create tailored experiences for your customers while driving both increased organic and paid activity. The session will cover:

  • Recent developments in app discovery trends including updates from Appleā€™s Developers Conference
  • What you can learn from in-app events to unlock new audiences
  • The most important elements you can regularly adapt to achieve seasonal relevance
  • Expert suggestions on testing to find the best solutions for app growth while reducing cost per acquisition

Whether you are an app developer, marketer, or business owner, this webinar is a must-attend event to gain valuable insights into creating a personalized experience for consumers on their app search journey. Be prepared to take your app’s performance to the next level by leveraging the power of App Store Optimization and understanding the nuances of the app discovery process.

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What Will
You Learn?

Find out the latest updates from the 2023 Apple Worldwide Developers Conference Event for advertisers

Learn the latest features in app store optimisation features including custom product pages and in-app events

Understand what levers you can take advantage of to adapt your app store pages for the different seasons and events

Speakers

Lauren Park
M&C Saatchi Performance

Global Head of ASO

Lauren Park is the Global Head of ASO at M&C Saatchi Performance, working with clients across Entertainment, Education and E-commerce verticals, amongst other app categories. Lauren oversees the development and execution of ASO strategies across clients globally, working to increase organic installs and improve the efficiency of paid media through A/B testing and keyword optimization.

Jonathan Yantz
M&C Saatchi Performance

Managing Partner, Americas

Jonathan is an experienced professional in the digital marketing field with a particular specalism in the app growth space. He joined M&C Saatchi Performance in 2017 and has since progressed from Biddable Manager to Director of Search & Social, ultimately assuming the role of Managing Partner in 2022. Prior to his time at M&C Saatchi Performance, Jonathan gained valuable experience at network agencies like OMD and Group M.

Emre Bilgic
Mobile Action

Senior Sales Engineer

Emre Bilgic is an accomplished ASO and Apple Search Ads expert. Working with some of the biggest players in the app market, Bilgic has provided his partners with valuable guidance on growing their apps through paid and organic user acquisition efforts. Joining the MobileAction team in 2021, Bilgic has been sharing his passion for App marketing through some of the best tools for ASO and Apple Search Ads available to User Acquisition Experts worldwide.

 

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