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Webinar: Brand vs. Performance

Unlocking the Power of Performance Creative for Brands

Wednesday 16th April 2025, 5:00pm +08

Days
Hours
Minutes
Seconds
Brand vs. Performance

In the ever-changing digital marketing landscape, two types of creatives stand out: Brand vs Performance. While both are equally essential to the success of any marketing strategy, they serve specific purposes and require unique approaches in their development.

This webinar will explain the importance of performance-specific creative optimization, which is vital for performance marketers everywhere. Benjamin Waters, Head of APAC at Jampp, will be joined by our expert panel to share key strategies and best practices for crafting compelling performance creatives.

During the webinar, you’ll gain insights into:

  • Brand vs. Performance: Understanding their distinct roles in marketing campaigns
  • The Power of Performance Creative: Why it’s crucial across all industries
  • Crafting Effective Performance Creatives: From audience insights to CTAs
  • Measuring Success: The role of creative analytics in performance marketing
  • AI in Creative Development: How technology is shaping creative optimization
  • Winning Strategies: Testing, iterating, and leveraging emerging creative formats

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What Will
You Learn?

Crafting compelling Performance Creative requires balancing audience psychology, technical expertise, and data-driven strategy to engage viewers effectively.

Every element in an ad like visuals, messaging, placement, and timing works together to capture attention, drive conversions, and boost key actions like installs and purchases.

While media targets the right audience at the right time, the best creatives go beyond attention-grabbing to capturing intent.

Speakers

Allita Crasto
Global Head of
Creative

M&C Saatchi Performance
With a decade of experience in mainline advertising, digital, social media, and performance marketing, Allita combines creativity and strategy to craft impactful campaigns. Passionate about design's role in driving performance and authentic engagement, she has led campaigns for top brands like Canva, Amazon, Netflix, Spotify, Prime Video, Marico, and Duolingo.

Benjamin Waters
Head of
APAC

Jampp
Benjamin Waters is Jampp’s Head of APAC, responsible for driving regional strategy, forging key partnerships, and spearheading expansion efforts. Over his 8 years at Jampp, he has been instrumental in growing the company’s presence across the region. With deep expertise in mobile advertising and performance marketing, Ben is helping leading mobile businesses throughout APAC and navigate the region’s unique dynamics.

Melissa Yik
Country Director
Singapore

M&C Saatchi Performance
Melissa has been one of the first agency joiners in APAC and has played a key role in setting up operations and winning important mandates in the region. Currently based in Singapore, she manages a combination of brand and performance focused clients. She boasts 10+ years of experience across global markets and numerous verticals having worked with top brands such as Grab, Beam Suntory, TikTok, Amazon Shopping, Asana and Audible.

 
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