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Webinar: App Store Optimization Strategies to Drive Organic Growth During Ramadan

Wednesday 5th February 2025, 9:00am GMT

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App Store Optimization Strategies to Drive Organic Growth During Ramadan

Join us for a deep dive into how App Store Optimization (ASO) and Creative go hand in hand in driving organic growth, especially during the biggest season among Indonesian marketers, Ramadan. Hear from Darwin Nursamsur, Senior Digital Marketing Manager from JULO, alongside our expert panel to explore the unique opportunities in the Indonesian market and discover how creative best practices can lead to impactful growth.

Our panel will take you through unique creative approaches aligned with cultural nuances and consumer behavior that will deliver organic growth in the often-overlooked channel of App Store Optimization. From the importance of compelling screenshots to localized copywriting and Custom Store Listings (CSL), discover actionable insights and best practices to enhance visibility and conversions, during Ramadan.

Our panel will cover:

  • Why Indonesian advertisers should harness the power of App Store Optimization
  • Why App Store Optimization matters for organic growth
  • Delivering creative excellence in the App Stores
  • Capturing the power of ASO features, including screenshots, copy, custom store listings, and more
  • Top takeaways and tips for success

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What Will
You Learn?

Indonesia's mobile app market is experiencing rapid growth, with over 200 million active internet users as of January 2023. Indonesian consumers lead globally in mobile app usage, spending more than 6 hours daily on apps.

Ramadan significantly influences app usage patterns in Indonesia. During Ramadan 2023, Indonesia saw a 14% increase in app installations compared to the annual average, with notable growth in entertainment and social media app downloads.

Ramadan offers a prime opportunity for app marketers to implement targeted ASO strategies that align with user behavior during this period, thereby maximizing engagement and conversions.

Speakers

Lauren Park
Global Head
of ASO

M&C Saatchi Performance
Lauren has 12 years of digital industry experience, including 9+ years in ASO. At M&C Saatchi Performance, she has led ASO strategies for brands like Amazon, TikTok, Grab, and Bethesda, specializing in enhancing discoverability and driving conversions across entertainment, gaming, and e-commerce.

Allita Crasto
Global Head
of Creative

M&C Saatchi Performance
With a decade of experience in mainline advertising, digital, social media, and performance marketing, Allita combines creativity and strategy to craft impactful campaigns. Passionate about design's role in driving performance and authentic engagement, she has led campaigns for top brands like Canva, Amazon, Netflix, Spotify, Prime Video, Marico, and Duolingo.

Darwin Nursamsur
Senior Digital Marketing Manager

JULO
Darwin Nursamsur has over 12 years of experience in digital marketing, including nearly 4 years at JULO as Senior Digital Marketing Manager. He leads strategic initiatives for user acquisition through organic channels, driving data-driven results in onboarding and engagement.

Abhyani Prastika
ASO & Media Manager

M&C Saatchi Performance
With 6+ years in digital advertising, Abhyani specializes in digital media and ASO strategies for SEA clients, with a strong focus on Indonesian consumer behavior. Notable achievements include a 4x increase in installs and registrations for a leading dating app. An active speaker, she also contributes to a government initiative promoting digital education in Indonesia.

 
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