Noice is a multi-vertical audio platform that brings vernacular content to Indonesian listeners. Noice is also Indonesia’s largest podcast network with over 100+ original shows across different genres.
With the majority of users in Indonesia accessing apps through Android, Noice’s objective was to grow its ranking in the Google Play Store to increase its organic app installs.
The Indonesian audio content space has experienced impressive growth over the past few years with several established players representing fierce competition for Noice.
Thanks to our ASO strategy, Noice noticed an increase in the number of ranked keywords and an increase in the rank position for some highly valuable keywords with high search volume.
| Keywords | Before ASO | After ASO |
| Konten Audio | Unranked | 1 |
| Podcast | Unranked | 2 |
| Audioseries | Unranked | 2 |
| Mendengarkan (listen) | 39 | 8 |
| Stream Radio | Unranked | 6 |
| Konten (content) | 20 | 4 |
| Audio Lokal | Unranked | 4 |
| Dengarkan (listen) | Unranked | 3 |
Following the implementation of our recommended keyword set, Noice observed an increase in the number of Top 50 keywords it ranked for by 63%, which included:
