The ability to buy groceries online is revolutionising the way that many of us shop – and we haven’t seen the half of it yet. This week, Tesco announced a supermarket first with a new group buying scheme: the more people that commit to buy a product, the cheaper it becomes.
And a new entrepreneurial force strolled onto the London scene this week, looking to redefine convenience. We think it has the potential to go much further. Pocket Shop (archived) takes the breadth of offering of a Tesco Metro or Sainsbury’s Express and mixes that with the ease and speed of your average takeaway restaurant – promising to have groceries to your door within the hour. If you’re missing the odd ingredient, or just fancy a chocolate bar, your world might be about to change. You’ll pay a small premium for the privilege, but the service is affordable and edges our online and offline worlds that bit closer together.
We’re always very interested to see what the very best online experiences do to consumers’ expectations more broadly. If we can get a Mars Bar or pain killers delivered to the door within 60mins, other internet delivery starts to feel rather slow… And what of a network capable of making cheap door visits within an hour? It could prove a ripe territory for brand partnerships and great creative ideas…
M&C Saatchi Performance is an award-winning performance marketing agency with over 15 years of experience in the industry. Feel free to drop us a message to discuss about your next project.
