The Diwali festive season is a crucial period for Indian advertisers. As the five-day celebration begins at the end of October this year, advertisers are gearing up for robust strategies to promote their brands and products.

To truly stand out in a crowded digital landscape in a country of 1.4 billion people, it is critical that advertisers employ unique strategies that resonate with their audiences.

“Every brand is aiming for the same goal, which usually makes media space both expensive and scarce” – Partha Sharma, Country Director India, M&C Saatchi Performance

Key takeaways

• India’s consumer economy is expected to grow significantly, with notable increases in e-commerce, online mobility, and travel.
• Early festive planning, mobile-first strategies, and leveraging retail media are essential for success.
• Retail media allows targeting high-intent shoppers, driving conversions, and building brand awareness.
• Effective creative communication, audience-relevant media planning, and a comprehensive multi-channel approach are crucial for maximizing impact.
• Innovative strategies such as augmented reality, user-generated content, and promoting sustainability can further enhance campaign effectiveness.

We hope you find this report valuable; don’t hesitate to contact us for more information about how to win during this highly competitive period and build your brand all year round.