How to get started running media on Roku
Roku has established a firm foothold thanks to its reach and can offer advertisers a large addressable audience. According to Roku, the platform accounts for 64% of chordless users in the USA. Over recent years, Roku has capitalized on this stronghold by building new advertising features that appeal to acquisition marketers.
In a short paper, available here, Bridget Hall, Group Account Director, M&C Saatchi Performance, covers:
- Why Roku?
- Getting started in three simple steps
- Advantages of Roku data
- Choosing the right ad format
- Creative considerations
- Measuring success
- Tips for success and pitfalls to avoid
In working with Roku, we’ve learned how to apply digital acquisition techniques,
Bridget Hall, Group Account Director, M&C Saatchi Performance
data and analytics, to the CTV environment to drive engagement and revenue.
There’s always something new rolling out. Earlier this Spring, Roku & The
TradeDesk (TTD) announced a partnership that allows advertisers to leverage
Roku media and audience and behavioral data through TTD – allowing even
more testing via programmatic CTV.
For more information about how we ensure clients succeed with Connected TV or other growth marketing channels, contact us.
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