Case Study: Leveraging Full-Funnel Programmatic for TickPick

+22M

Based in New York, TickPick is an online marketplace for event tickets.

TickPick is known for being the original no-fee ticket site that guarantees the best prices on tickets to live events.

Drive online sales on TickPick amongst sports and entertainment fans.

The online ticket marketplace is highly competitive, with multiple options available to potential customers to choose from.

M&C Saatchi Performance worked with TickPick for a three-month campaign in Q3 2023.

The campaign objective was to drive ticket purchases amongst sports and entertainment fans.

The campaign exceeded KPI goals across performance tactics. The client saw a higher uplift in transactions through partners than forecasted.

The campaign used a Programmatic DSP to fulfill the following goals:

Utilize cost-efficient display banners to achieve high reach against the target audience

KPI goal: Cost per Web Sale

Drive ticket purchases through a balanced mix of programmatic prospecting and retargeting campaigns.
Execute performance-driven strategies and optimizations led by our in-house trading specialists.

Utilize unique creative formats available on the Programmatic DSP to diversify messaging and highlight TickPick’s core offerings.

Acquire new users through Affinity, Contextual, Discovery, and Lookalike targeting.

Run a retargeting campaign alongside the prospecting campaign to ensure prospective customers move through the ticket purchase journey.

PROGRAMMATIC DISPLAY CREATIVE EXAMPLES

Our dedicated efforts fetched the following results for TickPick:

+65% improved CPA

+22M unique users reached

WE did it for them we’ll do it for you

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