We’re thrilled of our team bringing home 4 awards at this year’s Smarties APAC Awards by MMA. A special thanks to the jury for recognizing our innovative work for Grab and Swiggy. The 4 awarded categories were:
GOLD
PRODUCT/SERVICE LAUNCH
This award went to Grab’s 100+ Cities campaign which enabled Grab users to leverage instant intercity and cross-border gifting. The function was enormously appreciated by Grab’s community, it helped users to be closer to their loved ones and generated a new business source for Grab.
BRONZE
EXPERIMENTAL/INNOVATION TECHNOLOGY
This award also went to Grab’s 100+ Cities campaign.
BRONZE
PERSONALIZATION
This award was recognized to the Millions of Firsts, Millions of new Beginnings campaign which managed to turn Grab’s CSR reports into the most shared reports of the year. Thanks to the initiative and the campaign, millions of Grab users had a newfound appreciation that their everyday orders could create a real difference in millions of lives of drivers and small business orders.
BRONZE
GEO-TARGETING
This award was recognized to the work done in partnership with Affle for Swiggy to maximize the reach of their creative communications leading to higher conversions. With a multichannel approach powered by dayparting and location based targeting, Swiggy was able to increase monthly first orders by approximately 3X.
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