Since catching the world’s attention during the beginning of the pandemic, TikTok has rapidly grown over the last two years, not only asserting itself as a leading social media platform but also as an effective and necessary marketing platform.

Whether it’s tangible growth through performance campaigns or organic growth using the abundance of viral sounds and trends on your brand’s accounts, TikTok is quickly becoming an essential platform to drive incremental growth.

This report will take a look at why TikTok is such an effective marketing platform and how you can optimise your campaigns across the platform to deliver effective performance activity for your brand.