Growing in the double-digit range, Southeast Asia’s digital economy is projected to hit $363 bn by 2025.

With a huge underbanked population yet to be brought into folds of formal financial services, and cashless payments increasingly becoming the go-to for a seamless experience, the growth potential for fintech companies in the region is abundant.

In our latest marketing guide, we explore the four key trends that have emerged in this sector and how fintech brands can reach users interested in their services.