Contact
us

Webinar: How to balance paid & organic to drive downloads

Catch Up On Inside App Acquisition

Thursday 29th July 2021, 11:00am GMT
On Demand

How to balance paid & organic to drive downloads

The pandemic has rapidly increased digital adoption and made apps a critical point of connection between consumers and brands. With over 130 billion downloads of apps in 2020, having your app stand out is more competitive than ever before with digital marketing being the best way to get your key audience downloading.

From the app store to display ads, there are many ways to get your app seen, but which is the best? In our latest webinar, the team at M&C Saatchi Performance spoke alongside the Head of Marketing Insights from App Annie about the changing state of the app market and the best possible tactics to drive downloads.

The session covered:

  • Shifting consumer behaviour and the impact on engagement with apps
  • The position apps play in the relationship between consumers and brands
  • The impact your paid activity has on your organic activity
  • Best practice ASO strategies ahead of the iOS15 update

Watch today to hear our team of experts on the best ways to connect your consumers to your app.

Register Now

What Will
You Learn?

How the app market is evolving as a result of the pandemic and how this has impacted the consumer's app usage

The most effective marketing strategies to drive downloads of your app in the most efficient way possible

What are the best tactics to make your app stand out in the app store particularly with the changes announced for iOS15

Speakers

Lavinea Morris
M&C Saatchi Performance
Senior Director Planning

With over eight years at the agency, Lavinea now leads our EMEA Planning team, ensuring bespoke media plans for brands including Amazon, Zipcar, and Bethesda. Working across a range of industries, Lavinea has built her expertise on finding effective channels to achieve the best return on media spend. By remaining agile, Lavinea has transformed marketing strategies to connect brands to consumers in the most efficient way possible.

Lauren Park
M&C Saatchi Performance
Global Head of ASO

Lauren has been in the digital industry for eight years with more than six specialising in App Store Optimisation. At M&C Saatchi Performance, Lauren has worked with brands across the entertainment, gaming and e-commerce landscape, building her expertise in both improving discoverability and driving conversion. Leading bespoke ASO strategies for clients like Amazon, TikTok, Grab, Bethesda, Betbull and ZipCar, Lauren is an expert in finding the right solution for different demands.

Lexi Sydow
App Annie
Head of Marketing Insights

Lexi Sydow is responsible for aggregating and assessing mobile market trends across various industries. As the company’s lead analyst on its annual industry reports, including App Annie’s State of Mobile Report, Lexi specializes in observation and analysis of trendlines in high-growth app categories. Prior to App Annie, Lexi held roles in digital strategy and data analysis at ntegrity agency and Peazie. Lexi holds a BA in Economics and Public Policy from the University of North Carolina - Chapel Hill.

 

Related Content

The Opportunity of the Open Internet for Marketers

The Opportunity of the Open Internet for Marketers

Nov 14 2024
How to Level Up Your App Store Optimization Strategy

How to Level Up Your App Store Optimization Strategy

Aug 31 2023
Creating a Personalised Experience on the App Search Journey

Creating a Personalised Experience on the App Search Journey

Jun 8 2023
See all events