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Report: Report: Inside The Resilient Consumer

Discover how to reach an exciting emerging audience

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Meet the Resilient Consumer! Who? An audience you simply cannot miss out on reaching. Did you know that 86% of Resilient Consumers believe that self-improvement improves their mood and they are willing to pay for services that help them grow?

In our new study amongst American adults, we help brands better understand who Resilient Consumers are, why they are an important group of customers, and how marketers can reach them. We’ve dug into their attitudes and media habits, their desire to improve, and importantly how brands can engage them across digital channels.

Download the full report below to find out:

✔️ A breakdown of the profile, behavior, and media habits of Resilient Consumers.

✔️ How they coped with Covid-19 and the role of self-improvement in their life.

✔️ Where they want to spend time and money in 2021.

✔️ How marketers can reach them across digital channels.

✔️ How they value online subscriptions, the sectors they are interested in, and how much they’re willing to pay.

Don’t miss out on this important audience, download the report and see how to engage them.

Resilient Consumers are an interesting consumer group.

Resilient Consumers will focus on self-improvement.

44% of Resilient Consumers rely on advertising to find apps.

28% of Resilient Consumers are aged 18-24

Highlights

Did you know that 44% of Resilient Consumers rely on advertising to discover their new favorite apps? Do you know how to reach these customers?

75% of Resilient Consumers would pay to improve their health. They're also willing to pay for subscriptions in health & fitness.

Did you know that 75% of Resilient Consumers say focusing on self-improvement helped cope with the stress of the pandemic?

70% of Resilient Consumers say they will invest more time and money to improve themselves in 2021 compared to 2020

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